#ACADEMICSKY

BLUESKY CONNECTING THE ACADEMIC COMMUNITY

Abstract

This article investigates the use of the social media platform BlueSky by the academic community, with an emphasis on analyzing #AcademicSky, a virtual community dedicated to fostering research and disseminating academic content. The study seeks to understand how BlueSky, along with its features and functionalities, has been appropriated by researchers and academics to promote scientific discussions and share knowledge. The research adopts a descriptive and exploratory approach, using Netnography as the primary method, complemented by a literature review to contextualize the use of social media in scientific communication. Netnography allowed for the observation of interactions and social dynamics within the #AcademicSky community, providing insights into its relevance in building collaborative networks and increasing the visibility of academic research. The results indicate that BlueSky, through #AcademicSky, significantly contributes to fostering new forms of interaction among researchers, facilitating access to information, and promoting the exchange of ideas and academic experiences.